When corporate communications text includes errors, customers often conclude that a company’s goods or services are as shoddy as its website content or its sales literature.
Producing clearly written documents inspires confidence in customers and employees. Hiring a professional copy-editor and proofreader will ensure that your document is in the best shape possible: text will flow much more freely and the content will be comprehensible beyond ambiguity.
Years of experience working on business documents, website copy, mail-shots and abstracts mean that Foolproof can improve both hard-copy subject matter and digital content, thus boosting your company’s image; documents are re-worded in order to convey their intended message clearly, professionally, and with gravitas.
Many businesses assume that using the in-house PA or secretary will suffice when it comes to looking over documents that are to be viewed by customers, but a professional proofreader spots mistakes that are not underlined on spell-check, that are context-specific or that are simply unknown to someone who has not been trained to proofread.
When you use a computer in any capacity, it becomes obvious that it does not possess common sense.
Examples of the failure of the spell-check facility that Foolproof has come across include:
- Context: ‘basis of approach’ instead of ‘bases of approach’.
- Repetition: ‘the following need to follow the guidelines as follows’.
- Grammar: ‘none of them were’; ‘less car journeys than in the 1950s’.
- Abbreviations: ‘Native species, ie, hawthorn, proliferate.
For any piece of text, and for both spelling mistakes and grammar, and in order to make sense of the whole picture, it is strongly advisable to have someone else look over the document.
Lovers of the English language may spot a ‘practise’ from a ‘practice’, but spotting a missed hyphen in an adjectival phrase is a skilled art, as is spotting a couple of words that are .5pt smaller than the rest of the text.
I would not presume to take on the guise of project manager of a construction business because I have not spent years immersed in the job. In the same way, something as vital as the very words that are used to sell a company or to communicate with others should be afforded high-priority status.
If you want error-free documents, contact Foolproof.